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\u307e\u305f\u4eca\u56de\u306e\u8a18\u4e8b\u306f\u3001\u5199\u771f\u3092\u4e00\u679a\u3082\u63b2\u8f09\u3057\u3066\u3044\u307e\u305b\u3093\u306e\u3067\u3001\u9577\u3044\u6587\u7ae0\u306e\u3001\u6587\u5b57\u3060\u3051\u3067\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u7b11<\/p>\n
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\u4e00\u822c\u306e\u65b9\u306b\u306f\u3001\u6d0b\u670d\u696d\u754c\u306b\u304a\u3044\u3066\u99b4\u67d3\u307f\u304c\u3042\u308b\u306e\u306f\u3001\u201d\u5c0f\u58f2\u5e97(\u30bb\u30ec\u30af\u30c8\u30b7\u30e7\u30c3\u30d7\u30fb\u767e\u8ca8\u5e97)\u201d\u3082\u3057\u304f\u306f\u3001\u201d\u30d6\u30e9\u30f3\u30c9(\u30e1\u30fc\u30ab\u30fc)\u201d\u3068\u3044\u3046\u3082\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n
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\u307e\u305f\u306f\u3001\u305d\u306e2\u3064\u3068\u6bd4\u3079\u308b\u3068\u3001\u3082\u3046\u5c11\u3057\u6f20\u7136\u3068\u3057\u305f\u5b58\u5728\u3068\u306a\u308b\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u5ddd\u4e0a\u306b\u4f4d\u7f6e\u3059\u308b\u201d\u88fd\u9020\u306e\u5de5\u5834\u201d\u3060\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n
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\u305d\u306e\u3088\u3046\u306a\u696d\u754c\u306e\u4e2d\u3067\u3001\u6211\u3005\u30d9\u30eb\u30b8\u30a7\u306f\u3001\u5c0f\u58f2\u5e97\u3068\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u4e2d\u9593\u306b\u4f4d\u7f6e\u3057\u30012\u3064\u306e\u6a4b\u6e21\u3057\u3092\u3059\u308b\u201d\u30db\u30fc\u30eb\u30bb\u30fc\u30eb\u30b9\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u201d\u3067\u3042\u308a\u3001\u201d\u30c7\u30a3\u30b9\u30c8\u30ea\u30d3\u30e5\u30fc\u30bf\u30fc\u201d\u3068\u3044\u3046\u5b58\u5728\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p>\n
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\u3053\u308c\u306f\u3001\u30d9\u30eb\u30b8\u30a7\u306e\u6d3b\u52d5\u306fGeoffrey\u00a0B.Small\u3068\u3068\u3082\u306b\u30b9\u30bf\u30fc\u30c8\u3057\u305f\u3068\u3044\u3046\u3053\u3068\u3092\u8a18\u8f09\u3059\u308b\u3068\u3001\u5c11\u3057\u60f3\u50cf\u3092\u3057\u3066\u3082\u3089\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n <\/p>\n \u307e\u305f\u3001\u901a\u5e38\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u30bb\u30fc\u30eb\u30b9\u3068\u3044\u3046\u306e\u306f\u3001\u201d\u55b6\u696d\u201d\u3067\u3042\u308b\u3053\u3068\u304b\u3089\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u3064\u304f\u3063\u3066\u304d\u305f\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u3001\u51fa\u6765\u4e0a\u304c\u3063\u3066\u304d\u305f\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u3092\u304a\u5e97\u306b\u63d0\u6848\u3059\u308b\u3001\u55b6\u696d\u3092\u304b\u3051\u308b\u3068\u3044\u3046\u884c\u70ba\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n <\/p>\n 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\u5b9f\u969b\u306b\u305d\u306e\u3088\u3046\u306a\u30d6\u30e9\u30f3\u30c9\u3092\u4f1d\u3048\u3001\u8ca9\u58f2\u3057\u7d9a\u3051\u3066\u304d\u305f\u3002<\/p>\n <\/p>\n \u3060\u304b\u3089\u3053\u305d\u3001\u5e97\u8217\u306e\u904b\u55b6\u304c\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u306a\u306e\u304b\u3092\u305d\u308c\u305e\u308c\u304c\u7406\u89e3\u3092\u3057\u3066\u3044\u308b\u3057\u3001\u6d0b\u670d\u306e\u8ca9\u58f2\u3092\u884c\u306a\u3046\u30b9\u30ad\u30eb\u3092\u6301\u3063\u3066\u3044\u308b\u3002<\/p>\n <\/p>\n <\/p>\n <\/p>\n \u4eca\u3067\u3082\u3001\u5404\u30d6\u30e9\u30f3\u30c9\u306e\u53d6\u308a\u6271\u3044\u5e97\u8217\u3055\u3093\u306e\u30a4\u30d9\u30f3\u30c8\u6642\u306b\u306f\u3001\u305d\u308c\u305e\u308c\u304c\u5b9f\u969b\u306b\u5e97\u982d\u306e\u73fe\u5834\u306b\u7acb\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n <\/p>\n \u65e5\u9803\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u3082\u306e\u3065\u304f\u308a\u3092\u4e00\u7dd2\u306b\u884c\u306a\u3063\u3066\u3044\u308b\u304b\u3089\u3053\u305d\u3001\u4f1d\u3048\u3089\u308c\u308b\u3053\u3068\u304c\u3042\u308b\u3057\u3001\u6700\u7d42\u7684\u306b\u3001\u53d6\u308a\u6271\u3044\u3092\u3057\u3066\u3082\u3089\u3063\u3066\u3044\u308b\u5e97\u8217\u3055\u3093\u306e\u3001\u305d\u306e\u5148\u3002<\/p>\n <\/p>\n <\/p>\n <\/p>\n \u3069\u306e\u3088\u3046\u306a\u65b9\u306e\u624b\u306b\u5c4a\u3044\u3066\u3044\u308b\u306e\u304b\u3001\u6700\u7d42\u7684\u306b\u8ab0\u304c\u624b\u306b\u3057\u3066\u3044\u308b\u306e\u304b\u3068\u3044\u3046\u3068\u3053\u308d\u307e\u3067\u3092\u898b\u3066\u3001\u77e5\u308b\u3053\u3068\u3002<\/strong><\/p>\n <\/p>\n <\/p>\n <\/p>\n \u901a\u5e38\u3067\u3042\u308c\u3070\u3001\u201d\u30d6\u30e9\u30f3\u30c9\u30bb\u30fc\u30eb\u30b9\u201d\u3068\u3044\u3046\u5b58\u5728\u306f\u3001\u304a\u5e97\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u6a4b\u6e21\u3057\u3067\u3042\u308b\u3002<\/p>\n <\/p>\n <\/p>\n \u305f\u3060\u3001\u30d9\u30eb\u30b8\u30a7\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u3082\u306e\u3065\u304f\u308a\u304b\u3089\u3001\u6700\u5f8c\u306b\u8cb7\u3044\u7269\u3092\u9802\u304f\u3068\u3053\u308d\u307e\u3067\u3092\u51fa\u6765\u308b\u9650\u308a\u898b\u3066\u3044\u305f\u3044\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n <\/p>\n <\/p>\n <\/p>\n \u3053\u306e\u3088\u3046\u306a\u6d3b\u52d5\u3092\u884c\u306a\u3063\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u672c\u5f53\u306e\u610f\u5473\u3067\u4fa1\u5024\u3042\u308b\u3082\u306e\u3065\u304f\u308a\u3092\u3059\u308b\u3064\u304f\u308a\u624b\u304c\u3001\u751f\u6daf\u306b\u308f\u305f\u3063\u3066\u305d\u308c\u3092\u7d99\u7d9a\u3067\u304d\u308b\u3053\u3068\u3002<\/p>\n <\/p>\n <\/p>\n <\/p>\n \u307e\u305f\u3001\u95a2\u308f\u3089\u305b\u3066\u3082\u3089\u3046\u304a\u5e97\u306b\u3082\u3001\u305d\u306e\u5148\u306b\u51fa\u4f1a\u3046\u4e00\u822c\u306e\u65b9\u306b\u3068\u3063\u3066\u3082\u3001\u610f\u7fa9\u306e\u3042\u308b\u5b58\u5728\u3067\u3042\u308a\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n <\/p>\n <\/p>\n <\/p>\n \u305d\u3057\u3066\u3001\u30b3\u30c4\u30b3\u30c4\u3068\u3057\u305f\u52d5\u304d\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u7d50\u679c\u3068\u3057\u3066\u3001\u672c\u6765\u3001\u6587\u5316\u7684\u306b\u3082\u4fa1\u5024\u304c\u3042\u308b\u6d0b\u670d\u696d\u754c\u3002<\/p>\n <\/p>\n <\/p>\n <\/p>\n \u305d\u306e\u6df1\u307e\u308a\u3092\u5b9f\u73fe\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u6d3b\u52d5\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n LE BERGER \/ Herd Limited.<\/p>\n shop talk & communications by Akihiko Fukuda<\/p>\n <\/p>\n <\/p>\n __________<\/p>\n The English translation is provided below:<\/p>\n <\/p>\n <\/p>\n Today, I\u2019d like to introduce LE BERGER.<\/p>\n Although I\u2019ve only been a part of LE BERGER for five months\u2014a relatively short time\u2014I will not only share a general introduction but also include my personal and subjective impressions.<\/p>\n This article contains no photographs, so please bear with a long piece of text-only writing. (laughs)<\/p>\n For most people, the familiar players in the fashion industry are likely to be retailers<\/em> (select shops, department stores) or brands<\/em> (manufacturers).<\/p>\n In comparison, a more vague and upstream existence might be the factories<\/em> involved in manufacturing.<\/p>\n In that landscape, LE BERGER operates between retailers and brands, acting as a wholesale agent<\/em> and distributor<\/em>\u2014a bridge between the two ends.<\/p>\n While we are involved in brand sales, that\u2019s not all LE BERGER is about.<\/p>\n I met our representative Nobu and Yusuke several years ago.<\/p>\n At the time, I myself was a buyer and had a professional relationship with LE BERGER, purchasing the brands they handled.<\/p>\n Even back then, I was struck by how uniquely distinguished and remarkable their brand lineup was on a global scale.<\/p>\n I still believe that to be true\u2014LE BERGER works with some of the highest-level brands in the world.<\/p>\n For example, the brand lineup of a select shop instantly reveals the shop\u2019s “character.”<\/p>\n And by observing how they showcase and communicate the brands, you get a sense of the shop\u2019s “atmosphere.”<\/p>\n The same can be said of wholesale agents and distributors.<\/p>\n You can gauge their level by the brands they introduce and represent.<\/p>\n As a buyer, I genuinely felt that LE BERGER handled brands of unparalleled quality. They were on a completely different level from others in Japan.<\/p>\n And the more deeply I learned about clothing, the more I felt this to be true.<\/p>\n In a way, my experience was quite unique\u2014I worked in a region where there were very few select shops across Japan.<\/p>\n Because our store was large in scale, during my eight years there, I handled a wide range of domestic and international brands across different genres and price points.<\/p>\n At peak times, I personally bought around 60 brands per season.<\/p>\n Over time, my buying evolved and deepened\u2014from accessible daily wear to high-end domestic brands.<\/p>\n This shift was a direct result of interacting with many customers and pursuing what I believed to be \u201cright.\u201d<\/p>\n My first encounter with LE BERGER came through brands like DAN TOMIMATSU and Araki Yuu.<\/p>\n Those introductions were my entry point to LE BERGER and became a major factor in my growth as a buyer and professional in the clothing industry.<\/p>\n Eventually, I narrowed down to buying around 30 brands, and a third of those were from LE BERGER.<\/p>\n It\u2019s common for buyers to visit multiple showrooms during exhibition seasons\u2014sometimes weekly or bi-weekly, over several months, repeating every half-year.<\/p>\n Even if it\u2019s not entirely out of habit, buying can become somewhat mechanical.<\/p>\n I too visited many showrooms, and even for brands that changed collections seasonally, I began to predict their content and quality in advance.<\/p>\n That predictability takes away the thrill for a buyer.<\/p>\n On top of that, due to various circumstances in the production environment, more and more brands today find it hard to create collections that go beyond expectations.<\/p>\n Yet, at LE BERGER, we continue to encounter things we\u2019ve never seen or touched before.<\/p>\n Even if it\u2019s not new within a brand\u2019s trajectory, the quality is such that other brands couldn\u2019t hope to match it.<\/p>\n This becomes easier to understand when you consider that LE BERGER\u2019s activities started with Geoffrey B. Small.<\/p>\n In most cases, brand sales are about \u201csales\u201d\u2014proposing ready-made collections to stores.<\/p>\n Of course, LE BERGER does that too, but that\u2019s not all.<\/p>\n We get involved with the brand from the stage of creating the collection.<\/p>\n That requires deep knowledge of clothing to work closely with designers and creators\u2014and I can say from observation, it\u2019s done masterfully.<\/p>\n It also reflects a deep understanding and respect for the creator\u2019s talent, aiming to further draw out their potential.<\/p>\n By working with some of the world\u2019s most exceptional designers, LE BERGER focuses on preserving irreplaceable talent and craftsmanship in the world.<\/p>\n Nobu, our representative, has a phenomenal career in fashion\u2014he achieved success on a scale unimaginable today, as both a buyer and salesperson at the cutting edge of global fashion. It\u2019s honestly superhuman. (laughs)<\/p>\n When I told Akiyoshi I was writing this shop talk, he shared some stories, and the names of the creators and brands that came up were astonishing.<\/p>\n I was nodding along on the surface, but inwardly thinking, \u201cWait, Nobu was involved with that<\/em> brand too?\u201d<\/p>\n The list of names and what they\u2019ve done is beyond impressive.<\/p>\n Earlier this year, in January and March, I traveled with them through several European countries and saw firsthand the immense trust they command from global creators.<\/p>\n I\u2019m not speaking within an internal team dynamic\u2014I sincerely believe there\u2019s no one like them in this industry.<\/p>\n Moreover, LE BERGER doesn\u2019t only co-create with brands\u2014we also provide guidance to select shops based on our accumulated experience.<\/p>\n As I mentioned earlier, I myself grew significantly thanks to this guidance.<\/p>\n Typically, salespeople pitch brands to shops saying things like, \u201cWhat do you think of this brand? It would suit your store.\u201d<\/p>\n And stores often seek \u201cwhat sells\u201d as the mainstream approach.<\/p>\n But let me reiterate\u2014this shop talk is subjective.<\/p>\n Reflecting on my own experience as a buyer and retail operator, I feel that in Japan, many shops have very similar lineups.<\/p>\n They\u2019re composed of popular, best-selling brands\u2014often imitating pioneering stores that initially brought success to those brands.<\/p>\n But brands that are successful in the market weren\u2019t always that way.<\/p>\n Some stores sparked their popularity, and those stores exude character beyond just the lineup. That achievement deserves praise.<\/p>\n What concerns me are the \u201cfollower\u201d stores that only act once something is proven to sell.<\/p>\n As Nobu says, \u201cTruly good things don\u2019t sell easily.\u201d<\/p>\n That\u2019s absolutely true.<\/p>\n Pioneering stores that made good products sell should be celebrated, but naturally, there are more followers than pioneers.<\/p>\n That\u2019s why, in Japan, even highly capable creators sometimes give up in discouragement.<\/p>\n There are many reasons why something sells\u2014but not all of them are because it\u2019s \u201cgood.\u201d<\/p>\n Not all good things sell, and not all popular items are truly good.<\/p>\n Still, everything that sells has a reason.<\/p>\n This is a larger debate, but I strongly hope we don\u2019t end up in a world where true creators give up.<\/p>\n That\u2019s why LE BERGER and Nobu aim to provide guidance to truly good buyers, helping them realize:<\/p>\n Through LE BERGER, we share guidance based on experience to help buyers answer those questions.<\/p>\n I\u2019ve felt this deeply\u2014truly high-quality items are not easily understood.<\/p>\n If even buyers struggle, it\u2019s even harder for end customers.<\/p>\n But as we continue to refine our perspective, things that were once hard to sell gradually become easier to communicate.<\/p>\n Not every product in a shop needs to meet that level, but what matters is the \u201cintention\u201d behind your selection\u2014and the proportion of your lineup that reflects it.<\/p>\n If a store only handles what sells, it will constantly chase trends and gradually lose its original passion. Eventually, it won\u2019t be able to compete with large capital.<\/p>\n Instead, by gradually increasing the proportion of truly high-quality products, the store will attract people and become unshakable.<\/p>\n And that belief is rooted in the fact that everyone at LE BERGER\u2014Nobu, Yusuke, Tomo\u2014were once salespeople.<\/p>\n They\u2019ve actually communicated and sold such brands.<\/p>\n That\u2019s why they understand store operations and possess real skills in selling clothing.<\/p>\n Even now, during brand events, they stand on the shop floor themselves.<\/p>\n Because they\u2019re involved in creation, they can communicate more authentically\u2014and ultimately, it\u2019s about who the clothes reach.<\/p>\n Typically, brand sales are a bridge between store and brand.<\/p>\n But at LE BERGER, we want to see\u2014from co-creation with brands to the final handover to the customer\u2014every step of the way.<\/p>\n By doing so, we hope to support creators who truly make valuable things to continue their craft throughout their lives.<\/p>\n We also want to be meaningful not only to the shops we work with but also to the people who encounter these clothes.<\/p>\n It\u2019s a steady process, but we believe that over time, it will deepen the cultural value of the fashion industry.<\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" \u4eca\u65e5\u306f\u3001LE BERGER (\u30d9\u30eb\u30b8\u30a7)\u306b\u3064\u3044\u3066\u3001\u7d39\u4ecb\u3092\u3055\u305b\u3066\u3082\u3089\u304a\u3046\u3068\u601d\u3044\u307e\u3059\u3002 \u50d5\u81ea\u8eab\u306f\u3001\u30d9\u30eb\u30b8\u30a7\u306b\u52a0\u5165\u3092\u3057\u3066\u73fe\u5728\u306f\u307e\u30605\u30f6\u6708\u3068\u3044\u3046\u77ed\u3044\u671f\u9593\u3067\u306f\u3042\u308b\u305f\u3081\u3001\u6211\u3005\u306e […]<\/p>\n","protected":false},"author":2,"featured_media":1159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand"],"_links":{"self":[{"href":"https:\/\/leberger.jp\/shoptalk\/wp-json\/wp\/v2\/posts\/1158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leberger.jp\/shoptalk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leberger.jp\/shoptalk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leberger.jp\/shoptalk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/leberger.jp\/shoptalk\/wp-json\/wp\/v2\/comments?post=1158"}],"version-history":[{"count":6,"href":"https:\/\/leberger.jp\/shoptalk\/wp-json\/wp\/v2\/posts\/1158\/revisions"}],"predecessor-version":[{"id":1884,"href":"https:\/\/leberger.jp\/shoptalk\/wp-json\/wp\/v2\/posts\/1158\/revisions\/1884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leberger.jp\/shoptalk\/wp-json\/wp\/v2\/media\/1159"}],"wp:attachment":[{"href":"https:\/\/leberger.jp\/shoptalk\/wp-json\/wp\/v2\/media?parent=1158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leberger.jp\/shoptalk\/wp-json\/wp\/v2\/categories?post=1158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leberger.jp\/shoptalk\/wp-json\/wp\/v2\/tags?post=1158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n